A price that knows your name may be creepy. It may also be a bargain. That ambiguity sits at the heart of the Federal Trade Commission’s (FTC) proposed enforcement policy statement on personalized pricing, which opens with a candid admission: The practice is ‘not well understood’, and its effects on consumers remain ‘unclear’. That uncertainty should shape the final policy. Personalized pricing is a technologically refined form of price discrimination – charging different customers different prices for the same product or service. But it is not one practice with one predictable effect … (more)
[Alden Abbott, Truth on the Market, 2 September 2026]
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