Rosemary Teele Langford, ‘Corporate Purpose: Meaningful Change or Marketing Tool?’

ABSTRACT
Recent times have seen an explosion of interest in, and focus on, the concept of corporate purpose in a number of disciplines partly in response to shifts in societal expectations of companies and their directors. However, as outlined in this paper, there are a number of challenges to meaningful outworking of corporate purpose in practical terms.

Langford, Rosemary Teele, Corporate Purpose: Meaningful Change or Marketing Tool? (October 29, 2024).

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