ABSTRACT
This paper takes the occasion of French DJ David Guetta’s use of generative AI tools to create lyrics and a voice in the style of Eminem, which he then used in one of his concerts, as the basis for an exploration of the shifting meaning of creativity and originality in the age of generative AI. Our main contention is that the Guetta form of creativity with generative AI tools differs in certain important respects from what has come before. The paper describes an iterative, dynamic process of conception, prompting, generation, refining, and deployment to characterise creativity in this context …
Fenwick, Mark and Jurcys, Paul, Originality and the Future of Copyright in an Age of Generative AI (February 11, 2023).
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