‘When are foreign language terms descriptive and hence should be refused trade mark protection?’

“Recently, the General Court in the HELL coffee case has confirmed that a descriptive foreign language term (German word HELL) can be granted protection under EU trade mark law (Hell Energy v EUIPO, T-323/20). The decision of the General Court to allow trade mark protection for the German word HELL (meaning light) is in contrast to the Second Board of Appeal of the EU Intellectual Property Office decision that protection should be refused for the word mark HELL for all the coffee-related products except ‘malt coffee’ …” (more)

[Maastricht University, 7 October]

First posted 2021-10-08 08:00:26

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