“When a cheap Hermès or Gucci handbag shows up on a street corner table or an online marketplace, we all know the drill. What’s on offer is almost always an illegal counterfeit; the sellers can be sued or even arrested; and the consumer knows it’s a fake (or at best, stolen). To fight counterfeiting, companies like Hermès rely primarily on trademark laws, which preclude the promotion and sale of goods under another party’s brand name, logo or other source indicator, leading to consumer confusion. This can include protection for what is known as ‘trade dress’, for the packaging or appearance of products …” (more)
[Lance Koonce and Louise Carron, Inforrm’s Blog, 20 January]
First posted 2022-01-26 11:00:59
Leave a Reply