‘Protecting trade marks in virtual reality’

“While the trade mark system seems to embrace the expansion of trade marks to Virtual Reality, an intervention is required when an interplay between the virtual and real-world exists. Trade mark protection is acquired through registration for goods and services under the Nice Classification (‘NCL’). The European Union Intellectual Property Office (EUIPO) Guidelines advise that any digitalized information that can be downloaded falls under Class 9 NCL, and is referred to as virtual goods …” (more)

[Nensi Seferi, Maastricht University, 9 December]

First posted 2021-12-11 09:50:20

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