Kelsey Farish, ‘Beauty and the brand: drafting contracts for the commercial use of someone’s likeness’

“When does a model own her own image? This was the question posed by American fashion model Emily Ratajkowski in her September 2020 exposé for New York Magazine entitled, ‘Buying Myself Back: Emily Ratajkowski on Reclaiming Her Own Image’. The 7000 word article addressed many aspects of the often fought working relationships as between models, photographers, agents and more. But underpinning the entire piece is the question of control over how Ratajkowski appears in the public sphere …” (more)

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Kelsey Farish, ‘Beauty and the brand: drafting contracts for the commercial use of someone’s likeness’, Journal of Intellectual Property Law and Practice, https://doi.org/10.1093/jiplp/jpaa178. Published: 20 December 2020.

First posted 2020-12-24 08:07:50

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