ABSTRACT
Google search engine which no longer merely shape public understanding and access to the content on the World Wide Web but also impact and influence the opinion of its users by the search results it produces has been subjected to a lot of criticisms because of some racial discrimination and gender biases that plague software algorithms of its search results. As a result, this research paper is concerned with examining the biases and discrimination experienced on Google search engine by the female gender and the black communities.
Over the years, Google has stated that the biases and discrimination on its page are results of its algorithm at work. While some other persons say Google search bias is a reflection of the white-dominated male workers behind Google’s search engine. Who is right? It is anyone’s guess if the algorithms involved are kept secret. Without knowing what Google does when it ranks sites, no one can assess when it is acting in good faith to help users, when it is biasing results to favour the white male-dominated engineers behind the machine or when it is it biasing and discriminating to favour the commercial interests of the company …
Gboahan, Femi, Towards Regulating Gender and Racial Discrimination on Google Search Engine (March 19, 2021).
First posted 2022-03-12 08:00:45
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