ABSTRACT
Nowadays, it is vastly acknowledged that the majority of business-to-consumer (B2C) interaction is based on consumer profiling, and that individuals’ data is increasingly used as a tool to elaborate and deliver personalized products and services.
Risks related to unregulated abuse of personalized commercial practices are present and significant: using personalizing technologies to match individual users to target audiences and even to create predictive profiles might result inter alia in violation of users’ data protection and privacy, unjust discrimination based on the analysis of protected factors, and manipulation of consumers’ decision-making in detriment of their competitors. It is no surprise, therefore, that in recent times profiling and micro-targeting came at the centre of the scholarly and regulatory debate …
Davola, Antonio and Querci, Ilaria and Romani, Simona, No Consumer is an Island – Relational Disclosure as a Regulatory Strategy to Advance Consumers Protection Against Microtargeting (February 8, 2022).
First posted 2022-04-02 15:00:17
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