“European Union data protection law is based on the conception that data protection is a fundamental right, something the General Data Protection Regulation (GDPR) upholds. Thus, personal data processing requires complying with stringent legal requirements. The GDPR prescribes that consent be specific, informed, unambiguous and given freely, requiring affirmative action by the individual. Over the years, companies have circumvented the consent requirement by resorting to various tactics …” (more)
[Asress Adimi Gikay, EU Law Analysis, 23 January]
First posted 2022-01-25 19:00:18
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