In recent months, celebrities such as Taylor Swift, Matthew McConaughey and Jeremy Clarkson have turned to trademark law to protect aspects of their identity associated with their brands. It’s a relatively new legal tactic and not yet tested in court. But celebrities are using it in an attempt to fill a gap copyright law wasn’t designed to fill. In late April 2026, Swift registered two sensory trademarks of her saying ‘Hey, it’s Taylor’, ‘Hey it’s Taylor Swift’, as well as a specific image from the Eras Tour … (more)
[Wellett Potter, The Conversation, 19 May 2026]
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