ABSTRACT
‘An Exploration of Influencer Marketing and Consumer Deception’ delves into the evolving landscape of influencer marketing, where the power of social media has enabled influencers to play a significant role in consumer behaviour. The piece explores how influencers, often trusted for their authenticity and relatability, can sometimes engage in misleading practices by endorsing products or services under deceitful trade names.
Mondal, Joysri and Ganguli, Prithwish, Deceitful Trade Names in the Era of Social Media: An Exploration of Influencer Marketing and Consumer Deception (July 1, 2024), Indian Journal of Law and Legal Research, volume VI issue IV, 2024.
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