‘Can someone’s face be a trade mark?’

In a world in which the legal tools available to protect one’s own likeness and persona vary significantly – with some countries, eg, providing for strong image rights protection [see the case of Italy here, here and here] and others not even acknowledging the very existence of self-standing image rights [that is the case of the UK: here] – the question posed in the title of this post is an intriguing one. The same can be said of situations in which other forms of protection – for example copyright in a fictional character – might be uncertain … (more)

[Eleonora Rosati, The IPKat, 29 December 2022]

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