“… This article explores whether trade mark law’s ‘one size fits all’ approach suits the modern marketplace. This article does so in light of the established goals and overarching policy of trade mark law, and suggests that, although the traditional paradigm is suitable to most industries, it may not achieve its intended purpose in others. This article focuses on the specific case study of trade mark stakeholders in the higher education industry to present this issue – emphasizing the value of trade marks in the eyes of stakeholders …”
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Kobi Barkan, (Don’t fear) the reaper – the uneasy case for trade mark stakeholders, Journal of Intellectual Property Law and Practice, https://doi.org/10.1093/jiplp/jpac054. Published 25 June.
First posted 2022-06-27 07:00:23
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