“Regulation 22 of PECR 2003 makes just about anybody working with marketing emails wince. It prohibits the sending of ‘unsolicited communications for the purposes of direct marketing’ by electronic means (emails, texts, etc) unless the recipient has consented, or unless the ‘soft opt-in’ applies. How does this apply to emails with mixed content, ie that contain some bits of marketing material? Are these caught or not? …” (more)
[Robin Hopkins, Panopticon, 11 February]
First posted 2021-02-11 13:53:01
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