Casagran and Vermeulen, ‘Reflections on the murky legal practices of political micro-targeting from a GDPR perspective’

INTRODUCTION
Political campaigns are increasingly shifting their campaigning efforts from traditional media to online platforms, utilizing the advertising tools offered by Facebook/Instagram, Google/YouTube, Twitter, Pinterest or TikTok. Advertisers believe they are better able to target or reach an audience that may be interested in their message by using an ad platform’s targeting tools. Online data collection practices by both the advertiser and the platform allow them to classify and segment their desired audience in an attempt to tailor their messages according to the make-up and profile of specific groups …

Cristina Blasi Casagran and Mathias Vermeulen, Reflections on the murky legal practices of political micro-targeting from a GDPR perspective, International Data Privacy Law, https://doi.org/10.1093/idpl/ipab018. Published: 20 August 2021.

First posted 2021-08-24 14:00:11

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